Digital Product Owner – CRM

We have an excellent opportunity available for a Digital Product Owner (CRM) to join our proactive Digital Innovation Team here at Wokingham Borough Council on a full time, 12-month fixed term contract.

As a Digital Product Owner (CRM), you will play a key role in driving end-to-end digitalisation within Wokingham Borough Council by strategically leveraging the CRM system to transform service delivery, enhance operational efficiency, and maximise digital benefits, we're committed to reimagining how technology serves our communities. 

This isn't just a role – it's an opportunity to make a tangible difference. You'll:

• Lead the strategic development of our CRM system, at a time where we’re just about to upgrade, bringing in AI capabilities
• Bridge technology and human needs, creating services that genuinely work for our residents and colleagues
• Nurture a collaborative team that turns innovative ideas into practical digital experiences
• Simplify complex processes, making it easy for our communities and efficient for the council

Your Impact Matters

Every system you improve, every process you streamline directly supports:

• Frontline staff delivering critical local services
• Residents accessing support more easily
• The council's ability to respond effectively to community and organisation needs

This role is critical in supporting our comprehensive digital approach that streamlines customer interactions, reduces manual processes, and creates a more responsive, user-centric local government experience through intelligent and thoughtful technology implementation and continuous improvement.

Additionally, the role encompasses leading and developing the CRM product team, fostering a culture of innovation, continuous learning, and high performance to support the council's digital objectives.

Benefits:

Not only is this an excellent opportunity, but it’s a fantastic time to join our team. You will receive an extensive range of employee benefits including:

⭐ A generous annual leave entitlement of 31 days (rising to 36 days after 5 years continued local government service), plus Bank Holidays

⭐ An excellent local government pension scheme

⭐ Use of a free onsite gym (located at Shute End office)

⭐ Salary sacrifice car & cycle to work schemes

⭐ A range of local & lifestyle discounts

⭐ An employee assistance programme including 24/7 wellbeing helpline

⭐ And much more!

Key responsibilities:

• Stakeholder and supplier management - proactively engage with internal and external stakeholders, fostering collaborative relationships. Manage the CRM solution supplier, facilitate cross-sector knowledge sharing, and maintain transparent communication about product development progress.
• Governance and compliance - implement robust governance frameworks that ensure regulatory compliance and best practices in digital design and delivery.
• Product strategy and roadmap - develop and drive the strategic vision for the CRM system, creating a comprehensive roadmap that aligns with the Council's digital innovation and transformation objectives.
• Technical project management - lead and oversee technical CRM projects through their full lifecycle, from inception to delivery and benefits realisation. Demonstrate strong capabilities in managing technical dependencies, resource allocation, and risk mitigation while maintaining focus on business outcomes.
• Team management and development - lead the CRM product team by creating a collaborative, innovative environment that supports professional growth and digital transformation. Foster a culture of continuous learning, knowledge sharing, and high performance aligned with council objectives and ways of working.

Candidate requirements:

• Demonstrable track record of successful CRM product ownership
• Substantial knowledge of UK local government digital services
• In-depth knowledge of CRM capabilities
• Experienced in managing and developing teams in digital environments
• Skilled in stakeholder management
• The ability to travel to various locations within and outside the borough of Wokingham. Occasional requirement to work outside standard hours to support critical or emergency requirements. Potential attendance at national conferences, workshops, and/or networking events.

Our Area

Wokingham Borough is set in the heart of Berkshire with excellent transport links to Reading and central London. Our area comprises of a vibrant and historical market town, attractive villages, and miles of beautiful countryside.

We’re home to a range of high performing schools including 69 primary and 21 secondary, a host of international businesses and an incredible community. We have a strong local economy with accelerated growth, a range of excellent public facilities and low levels of crime, offering an exceptional quality of life.

If you’re interested in this exciting opportunity, click the link below and apply today!

Or for an informal discussion, please contact sarah.pena@wokingham.gov.uk

Closing Date: 27th April 2025, 11pm 

Interview Date: TBC

Whilst this is a fixed term contract appointment, for anyone already employed by Wokingham Borough Council this would be classed as a secondment if successful.  Therefore, the usual permission requests for secondments apply and you must speak to your line manager in the first instance before applying.

Please be aware that we will be reviewing the applications we receive on a daily basis, and we reserve the right to close the advert early if suitable candidates are identified.

If your application is shortlisted for an interview, you will be required to provide proof of your right to work in the UK at that stage. Additionally, successful candidates must present proof upon receiving a job offer. 

Please note that all offers are conditional and subject to the satisfactory completion of pre-employment checks.

Wokingham Borough Council is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all staff, other workers and volunteers to share this commitment.

Wokingham is an equal opportunities employer.